FAQ

Frequently Asked Questions


PRICING, PAYMENTS & CANCELLATION

  • It’s an auto-renewal payment plan:

    Monthly: €31
    Quarterly: €70 (25% discount)
    Yearly: €220 (41% discount)

    You can cancel the renewal at any time. Depending on the payment plan you selected (monthly, quarterly, yearly) payments will automatically be collected. With your first payment through the website, you authorize collection of subsequent payments automatically.

  • You can pay with:

    • Credit Card (Some credit cards place a hold on international transactions; please check when payment fails)

    • PayPal

    • Swish

    • Apple pay

    If you are unable to use any of the payment options, please email contact@feliciaferm.com

  • If you started a plan but wish to change to a cheaper quarterly or yearly payment plan send an email to contact@feliciaferm.com

  • You retain access to the videos for the period you have already paid for. After this period, you will no longer be able to access the training videos.

    For example, if you have a yearly membership and cancel it after 11 months, you will keep access to the videos for 1 more month (the period you have already paid for).

    After this period, you will no longer have access to any videos.

    You can reactivate your membership via the “Subscriptions” page any time.

  • You can cancel your membership on the “Subscriptions” page (which can also be found via the “My Account” page)

    OR If you are not able to cancel the membership via the website, please send an email to contact@feliciaferm.com with your name and email address and I will help cancel your membership.

    Cancel your membership before the auto renewal date. Which is exactly after one period (monthly, quarterly or yearly based on your chosen membership plan). This auto renewal payment date can also be found on the “Subscriptions” page in your account.

    When you cancel your membership, your membership ends after the period you already paid for (no refunds for a already paid period).

  • You can reach me anytime via email. My aim is to respond quickly—usually within one business day.

    Email - contact@feliciaferm.com


ABOUT THE COURSE

  • I move slowly and strategically.

    My training is built around what the current level actually demands. I focus on a limited set of skills, develop them consistently, and trust the process to build toward more advanced skills over time.

    I am restrictive on purpose. I do not try to train everything at once, and I do not chase flashy sequences. I would rather do a short, clear first-try repetition than repeat a more advanced sequence until it works.

    For me, progress is layering small steps. It is about building the right skills at the right time, with enough clarity that the dog can grow without carrying confusion forward.

    Maintaining flow is my priority.

  • This course is for anyone who is interested in growth — and for people who believe there is always more to discover in dogs, training, and agility.

    It is for the curious person who wants to understand dogs on a deeper level, not just copy exercises or follow instructions without knowing why. It is for people who want to see more, feel more, and learn how small details can open bigger possibilities.

    You do not need to train like me. You do not need to agree with everything. But this course will suit you best if you are open to questioning, observing, and allowing your understanding to develop over time.

    My goal is not to give you a fixed recipe. My goal is to inspire you to think differently and develop your own style by collecting your own knowledge and pairing it with your experience.

    If you care about details, are curious, and want to expand your own world — this course is for you.

  • When you sign up, you get immediate access to all courses inside the membership, including over 250 training videos divided across the full training journey.

    The membership currently includes:

    1. My Core Beliefs

    2. Starting My Puppies

    3. Training Young Dogs

    4. Agility Foundations

    5. Forward

    6. Navigation

    7. Execution

    8. Running Contacts

    9. Seesaw

    10. Weaves

    11. Grade 1

    12. Grade 2

    13. Grade 3

    You also get access to exclusive real-time training videos and competition runs, where you can follow my current pace and goals.

    Nearly every week, I add one or more new training videos. You can track your progress by marking videos as complete.

    The course is mainly taught through video, with short supporting text and bullet points to make the information easy to follow.

    For a more detailed overview of each course, you can visit the Course Page.

  • Yes. Even though much of the membership follows my agility training journey, many of the foundations are useful for anyone who wants to understand dogs and training on a deeper level.

    The early courses focus on communication, choices, confidence, engagement, calmness, rewards, and how the dog learns. These are not only agility skills — they are the base for building a thoughtful working relationship with your dog.

    If you are curious about training, details, and developing a better eye for the dog in front of you, you can still get value from the membership.

  • Training begins the moment your dog comes home.

    Everything you do with your dog teaches them something — and shapes how they understand the world.

    If you have just brought home a puppy or a new adult dog, you can follow Starting My Puppies. The things I train during the first months are not advanced, but they are what make everything else move smoothly later.

    For me, early training is not about rushing toward sport skills. It is about building the bond, communication, and understanding that make everything else possible.

    This early work may look simple, but it is what turns future training from luck into precision.

  • As a member, you have full access to every course immediately.

    However, the platform follows a strategic, sequential order designed to make moving forward seamless.

  • Yes, the videos and texts are in english.


COACHING & SEMINARS

  • No, I currently focus on sharing my knowledge through my online courses.

    The way I train is not built around quick fixes, which makes it difficult to create real value through single-event coaching. My work is based on a longer process, where understanding, timing, and skill development are built step by step.

    If your club is interested in an in-depth clinic with a strong theoretical focus, you are welcome to send me an email to discuss further details.

    contact@feliciaferm.com

  • I currently do not have the right space to offer in-person private lessons.

    Through my online courses, you will find all of my methods, tips, and exercises explained in a structured way.

    I also offer a limited number of online coaching spots for people who are devoted to following my program and want more personal guidance over extended time.

    If you are interested in one of these unique spots, you are welcome to contact me and tell me more about yourself.

    contact@feliciaferm.com

  • Yes, I offer “Open training-days” at Himmelrikets Agility in Råby. These are spoken in Swedish. For more information and dates please click here.

    I also post about these trainings on my Instagram